Planning Support for Marketing and Communications Campaigns
Strategic planning, execution and measurement of marketing and/or communications campaigns. This includes developing and delivering customized messages to target audiences using a variety of channels.
Developing and distributing news releases; fielding and coordinating media interviews for faculty and staff; proactively identifying media opportunities and pitching subject matter experts; tracking media mentions.
Editing and writing for news stories, website copy, social media posts and other communication materials, such as brochures, newsletters and magazines.
Creative Design Services
Creative consulting, coordination and support, including graphic design, art direction, editorial design, print and digital media.
Photography for select Presidential events and official University events. We also support smaller events (e.g., departmental events and student organization events) as our capacity allows. For those events we are not able to photograph, Marketing and Communications provides photography training for faculty, staff and students. We also assist internal clients on video projects—putting them in touch with approved outside vendors, participating in storyboarding and reviewing draft footage before final production.
Website development, maintenance and content management system training. Web services also troubleshoots the Cascade Server content management system, maintains the university’s digital signage system and oversees the university’s master calendar. Along with generating website analytic reports for university departments and assisting with WCAG 2.0 Accessibility guidelines for the entire University.
Content planning, posting and monitoring for Presidential and University channels, including Facebook, Twitter, LinkedIn, Instagram, Flickr and YouTube. We also provide offices and departments with social media training as well as assistance in launching their own channels.