University Marketing and Communications
University Marketing and Communications provides our clients with a full range of services in support of the University’s mission, vision and strategic goals. As a team, we strive to achieve the following six objectives:
- Increase awareness of A&M-SA among targeted audiences.
- Increase enrollment in the University’s academic programs.
- Positively influence the University’s reputation as an outstanding educational resource, a leader in faculty-student research and a strong community partner.
- Promote the University’s brand in a credible, consistent and compelling manner (including protecting the brand in times of crisis).
- Facilitate the efficient operations of the University by increasing faculty, staff and student awareness and engagement, as well as effectively managing unexpected events/crises.
- Increase the perceived value of engagement and investment in the University by alumni, corporate and private donors, foundations, and community leaders and members.
MarCom Services
Stay Up to Date
Stay informed by following our approved communication channels.
Public Information Requests
Request information pursuant to the Public Information Act.
Photo Release Form
Send us a photo or video with permission to use it for marketing purposes.
Marketing
Eve White
Executive Director of Marketing & Communications
Office: (210) 784-2443
Email: eve.white@tamusa.edu
Jacob Schmidt
Web Content and User Experience Strategy Manager
Office: (210) 784-1125
Email: jacob.schmidt@tamusa.edu
Michael Barrera
Graphic Designer II
Office: (210) 784-1102
Email: michael.barrera@tamusa.edu
Adina Lopez
Administrative Coordinator II
Office: (210) 784-1103
Email: adina.lopez@tamusa.edu
Communications
Sam Boykin
Senior Communications Manager
Office: (210) 784-1115
Email: Sam.Boykin@tamusa.edu
Mariah Gonzalez
Communications Specialist II
Office: (210) 784-1615
Email: mariah.gonzalez@tamusa.edu
Kevin Castro
Social Media Coordinator
Office: (210) 784-2445
Email: kevin.castro@tamusa.edu
Planning Support for Marketing and Communications Campaigns
Strategic planning, execution and measurement of marketing and/or communications campaigns. This includes developing and delivering customized messages to target audiences using a variety of channels.
Media Relations
Developing and distributing news releases; fielding and coordinating media interviews for faculty and staff; proactively identifying media opportunities and pitching subject-matter experts; tracking media mentions.
Editorial Services
Editing and writing for news stories, website copy, social media posts and other communication materials, such as brochures, newsletters and magazines.
Photography/Video
University Marketing and Communications will assist internal clients on photo/video projects by putting them in touch with approved outside vendors, participating in storyboarding and reviewing draft footage before final production.
Social Media
Content planning, posting and monitoring for Presidential and University channels, including Facebook, Twitter, LinkedIn, Instagram, Flickr and YouTube. We also provide offices and departments with social media training as well as assistance in launching their own channels.
Creative Design Services
Creative consulting, coordination and support, including graphic design, art direction, editorial design, print and digital media.