Brand Guide

Color Palette

Following is the official color palette for the A&M-SA brand.  It includes primary colorsandsecondary colors.  Please use these colors as instructed below to comply with the A&M-SA brand standards.

Note that Madla Maroon is a special case, which can only be used by official student organizations as a primary color for special events and activities, such as Madla Maroon Mondays. For all other instances, it should be used as a secondary color (20% in graphics, web, apparel). In addition, Old Glory Red is the University’s special use color for military-connected events.

Primary Palette

Secondary Palette

Desert Willow PMS 7430 C CMYK 10, 38, 9, 0 RGB 223, 168, 190 HEX #DFA8BE	Texas Star PMS 7626 CMYK 14, 93, 100, 4 RGB 202, 54, 37 HEX #CA3625	Lantana PMS 715 C CMYK 0, 54, 94, 0 RGB 248, 141, 42 HEX #F88D2A	Sandstone PMS 468 C CMYK 13, 18, 39, 0 RGB 221, 201, 163 HEX #DDC9A3	Yellow Rose PMS 116 C CMYK 0, 18, 100, 0 RGB 255, 205, 0 HEX #FFCD00

Agave PMS 622 C CMYK 42, 16, 33, 0 RGB 152, 184, 173 HEX 98B8AD	Nopal PMS 346 C CMYK 57, 0, 53, 0 RGB 108, 202, 152 HEX 6CCA98	Cielo PMS 638 C CMYK 82, 7, 9, 0 RGB 0, 172, 216 HEX 00ACD8	Patriots’ Blue PMS 301 C CMYK 100, 72, 27, 12 RGB 0, 73, 135 HEX 004987	Shale PMS 437 C CMYK 51, 57, 48, 17 RGB 122, 101, 105 HEX 7A6569

Using "Old Glory Red"

A&M-SA is a Military Embracing^™ institution that recognizes red as a color to Remember Everyone Deployed (R.E.D.). Faculty, staff, students and their organizations can order red apparel to support R.E.D. Fridays. You may also use red for flyers and promotional materials that support military-connected events or other activities held in conjunction with the Office of Military Affairs. When possible, please use Old Glory Red.