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About the Bachelor of Arts in Communication Program
The flexible BA in Communication develops ethical, critical thinkers skilled in media literacy, journalistic storytelling, and conflict resolution to prepare effective citizens for a fast-changing world. Our students annually earn regional and national distinction, competing for and winning awards, scholarships, grants, and professional development opportunities. Since the launch of the academic program in 2010, our students have received scholarships from the National Association of Hispanic Journalists (NAHJ), Google, the Online News Association (ONA), the Society of Professional Journalists (SPJ), the San Antonio Association of Hispanic Journalists (SAAHJ), the San Antonio Professional Chapter of Women in Communications, as well as awards from the Texas Intercollegiate Press Association (TIPA), the Mark of Excellence Awards from the Society of Professional Journalists (SPJ), an Emmy from the National Academy of Television Arts & Sciences, and admission to the Boston University Graduate College of Communication, and the UC Berkeley Graduate School of Journalism.
Career Opportunities
A Bachelor of Arts in Communication provides a versatile foundation for careers in media, business, and public service. Graduates excel as journalists, news anchors, and digital content creators, using investigative and storytelling skills to inform the public. In the corporate sector, the degree leads to roles in public relations, social media management, and corporate training, where strategic messaging is essential. Additionally, the program prepares students for advocacy and government relations as community outreach coordinators or press secretaries. With its emphasis on ethical reporting and critical thinking, this degree also serves as an excellent gateway to law school and advanced graduate programs.
Faculty Highlights
Our faculty combine academic rigor with distinguished professional experience. Researchers examine the intersections of media psychology, language, and mass communication, with expertise in intercultural and family dynamics. Veteran journalists also bring decades of reporting experience from major metropolitan news outlets. Faculty mentors guide award-winning student publications, including the Pacemaker-winning El Espejo, the community-focused The Cypress, and the Texas Intercollegiate Press Association award-winning The Mesquite. Through hands-on learning and dedicated mentorship, students gain the knowledge and practical experience needed for success in graduate programs and media careers.