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Bachelor of Business Administration in Marketing

Bachelor of Business Administration in Marketing

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About the Bachelor of Business Administration in Marketing Program

Make your mark on the world by earning a Bachelor of Business Administration in Marketing through our AACSB‑accredited College of Business—an achievement earned by less than 6% of business schools worldwide. This elite accreditation signals outstanding quality, rigorous academic standards, and a degree that carries global respect.

Your journey begins in Principles of Marketing, then grows as you build high‑demand skills across the curriculum. Courses such as Consumer Behavior, Marketing Research, and International Marketing strengthen your analytical and strategic thinking. Integrated Marketing Communications, Digital Marketing, Social Media, and Personal Selling sharpen your creative, communication, and relationship‑building skills. Marketing Management ties everything together to prepare you for leadership roles.

Thanks to our smaller class sizes, you’ll gain hands‑on learning experiences that turn classroom concepts into real‑world skills. You can also join our active American Marketing Association student chapter to gain professional experience, strengthen your résumé, and network with industry leaders.

Career Opportunities

  • Digital marketer
  • Social media manager
  • Public relations specialist
  • Special events coordinator
  • Sales associate
  • Sales manager
  • Advertising/promotion manager
  • Market researcher/analyst
  • Marketing manager
  • Brand manager
  • Buyer
  • Product marketing manager

Faculty Highlights

The marketing faculty brings together a diverse blend of specialized expertise and hands-on teaching philosophies, focusing on critical industry domains like branding, sports marketing, digital consumer behavior, and cross-cultural organizational influences. Grounded in both analytical modeling and judgment-driven consumer decision-making, the curriculum heavily emphasizes real-business consulting, sustainability practices, and experiential learning across all course levels. Through a combination of recognized educational consulting and active research into emerging marketing technologies, this degree path bridges theoretical strategy with practical, real-world application to deeply examine consumer journeys and personal values.