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About the Bachelor of Business Administration in General Business Program
The Bachelor of Business Administration in General Business provides students with a broad and flexible foundation in the core areas of business. The program is designed for students who want to develop versatile business knowledge while exploring multiple functional areas, including management, marketing, finance, and operations.
Through a comprehensive curriculum, students gain practical skills in problem solving, strategic thinking, leadership, and decision-making. Courses emphasize real-world business applications, teamwork, and communication skills that are highly valued across industries.
Small class sizes allow students to work closely with faculty and engage in interactive discussions on contemporary business challenges. Graduates leave the program with a well-rounded understanding of business operations and the adaptability needed to succeed in a wide range of professional environments.
Career Opportunities
Graduates of the General Business program are prepared for a wide range of careers across industries.
Potential career paths include:
- Business Analyst
- Operations Manager
- Sales Manager
- Marketing Coordinator
- Project Manager
- Human Resources Specialist
- Business Development Associate
- Entrepreneur / Small Business Owner
Faculty Highlights
Our finance faculty regularly engage in research and publish peer-reviewed articles that are published in some of the leading finance journals.
The General Business program at Texas A&M University–San Antonio is taught by experienced faculty with expertise across key business disciplines, including management, strategy, marketing, finance, and international business. Faculty actively engage in research and professional collaboration that connects classroom learning with real-world business challenges.
Notably, Dr. Tan Kim brings extensive expertise in business strategy, entrepreneurship, and organizational leadership. He integrates current topics such as AI-driven organizational change, technological innovation, and lean startup methodology into his teaching to strengthen students’ real-world application of business concepts.
Through engaging instruction, mentorship, and experiential learning opportunities, faculty help students build strong analytical, leadership, and decision-making skills, preparing them to succeed in today’s dynamic and evolving business environment.